Reallocate Google Ads campaign structure and budget with Claude

Write a one-page operating charter for campaign structure, bidding, and budget allocation before exporting any data. State the exact decision this workflow supports: which campaigns should receive more, less, or protected budget and which structural changes deserve controlled tests. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Google Ads data owner, and one final approver. Record the review cadence as monthly and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.

Convert the operating policy into a rule register that can be checked against Google Ads campaigns, search terms, assets, and conversion actions. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: campaign objectives are compared within appropriate peer groups, conversion definitions are healthy, budget constraints are distinguished from rank constraints, small samples use conservative scenarios, and brand protection and strategic markets are not removed solely on short-term efficiency. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.