Audit Google Ads conversion definitions and optimization signals with Claude

Write a one-page operating charter for Google Ads conversion action and bidding-signal integrity before exporting any data. State the exact decision this workflow supports: which conversion actions should be primary, secondary, fixed, excluded, valued differently, or monitored. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Google Ads data owner, and one final approver. Record the review cadence as monthly and before bidding changes and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.

Convert the operating policy into a rule register that can be checked against Google Ads campaigns, search terms, assets, and conversion actions. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: each primary action represents a business outcome worth optimizing toward, duplicate actions are identified, counting method matches the action type, values follow the approved hierarchy, offline and enhanced conversion coverage is monitored, and campaign-specific goals are documented. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.