Investigate Google Ads landing-page message match with Claude

Write a one-page operating charter for search-query, ad, and landing-page message alignment before exporting any data. State the exact decision this workflow supports: whether each mismatch should be fixed in targeting, ad copy, offer framing, landing-page content, or measurement. Define the in-scope business units, pipelines, regions, date window, record types, and exclusions, then name one analysis owner, one Google Ads data owner, and one final approver. Record the review cadence as biweekly or after major launches and specify where evidence, approvals, and exceptions will be stored. Review the charter with the approver and do not proceed until the scope and decision rights are accepted.

Convert the operating policy into a rule register that can be checked against Google Ads campaigns, search terms, assets, and conversion actions. Create one row per rule with rule_id, rule_name, business_reason, required_fields, calculation_or_test, pass_condition, exception_code, severity, owner, and policy_version. Start with these minimum checks: query and ad are matched at the correct campaign and ad-group level, current ad assets and final URLs are used, conversion actions are separated by business meaning, message mismatch is not inferred solely from bounce-like behavior unavailable in Ads, and low-volume combinations are grouped cautiously. Give every rule an example that should pass and an example that should fail so reviewers interpret it consistently. Have the business owner approve the rule register and record any unresolved policy questions before data is scored.