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Long-Form ContentadvancedPro

Turn fragmented industry news into a quarterly executive briefing paper

Collect scattered industry news, analyst commentary, regulatory updates, and market signals, then synthesize them into an executive-ready briefing paper.

What you will have

A quarterly executive briefing paper with key market shifts, implications, charts, source notes, and recommended actions.

Setup time
4-6 hours
Time saved
10-15 hours per briefing paper
Estimated cost
$100 to $500 per month
Tools used
6 tools

Why this works

Executives do not need another news roundup. They need synthesis: what changed, why it matters, and what they should do next. This workflow turns fragmented public signals into a structured briefing paper with a clear point of view, making it more useful than a generic trend report.

Step-by-step workflow

Preview the workflow

The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.

1

Define the briefing question

30 min

Start by defining the single executive question the paper will answer. Examples: 'What should manufacturers know about AI adoption this quarter?' or 'How are new regulations changing buying priorities?' Capture audience, industry, time period, geographic scope, and the decision the reader should be better prepared to make.

Output

A focused briefing brief with audience, scope, and executive decision context.

Google DocsAirtable
Pro tip

If the paper tries to cover everything that happened in an industry, it will read like a newsletter archive. One executive question creates editorial discipline.

2

Collect high-signal source material

1-2 hours

Use Perplexity to gather credible sources: industry news, analyst commentary, public company statements, regulatory updates, earnings call themes, market reports, and expert commentary. Save each source in Airtable with source URL, date, claim, signal type, credibility score, and why it matters.

Output

A source library of credible market signals connected to the briefing question.

PerplexityAirtable
Pro tip

Prioritize sources that show behavior change, not just opinion. Budget shifts, hiring, regulation, customer demand, and product launches are stronger than hot takes.

Prompt template
Research this executive briefing topic and identify credible source material.

Briefing question:
{{briefing_question}}

Industry:
{{industry}}

Time period:
{{time_period}}

Geography:
{{geography}}

Find sources across:
1. Industry news
2. Analyst commentary
3. Regulatory updates
4. Public company moves
5. Market data
6. Expert commentary

For each source, summarize the key signal, why it matters, and credibility level.

Pro workflow preview

Previewing 2 of 7 steps

Pro membership

Unlock the full workflow

Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and weekly new workflows.

$9/month

Score signals by importance and confidence
Build the briefing narrative
Draft the briefing paper
Create charts and visual callouts
Package the paper for campaigns
See Pro plan
3Score signals by importance and confidence
Locked
4Build the briefing narrative
Locked
5Draft the briefing paper
Locked
6Create charts and visual callouts
Locked
7Package the paper for campaigns
Locked

Expected results

Sources synthesized

20-40 sources

A focused quarterly briefing usually needs enough source breadth to spot patterns without becoming a generic research dump.

Major shifts identified

3-5 shifts

Executives are more likely to read and remember a small number of clearly argued shifts than a long list of updates.

Production time

4-6 hours

AI-assisted research synthesis and drafting compress the manual work of collecting, scoring, outlining, and packaging the paper.

Campaign readiness

PDF plus 5 campaign assets

Packaging the paper with landing page, email, social, sales, and ABM copy makes it usable immediately after publication.

Related workflows

Continue with workflows that share a similar GTM motion, category, or tool stack.