Best for
- B2B companies without a large PR team
- Subject-matter experts responding to media requests
- Marketing teams building earned-media habits
Turn relevant journalist and expert-source requests into a disciplined response desk that qualifies fit, gathers proof, drafts quotable answers, checks disclosure risk, and keeps a human spokesperson in control before anything is sent.
A qualified journalist-query queue with evidence packets, human-reviewed response drafts, spokesperson ownership, deadlines, and outcome tracking.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
3 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Fast media responses matter, but speed without evidence creates reputational risk. The workflow separates qualification, proof gathering, drafting, and spokesperson approval so AI helps the team respond quickly without inventing expertise or speaking for a person who has not reviewed the answer.
Expected results
Response control
Every outbound answer has named human approval
AI assists preparation but never becomes the spokesperson.
Claim traceability
Factual statements link to approved evidence
The team can defend quotes after publication.
Faster triage
Relevant queries separated from noise quickly
The rubric reduces time spent on poor-fit requests.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Define the topics your company can credibly speak about, approved spokespeople, disclosure requirements, prohibited topics, required proof, response deadlines, and escalation path. Store the rubric in a shared document and review it with communications leadership. Include a hard rule that AI never sends a response without a named human approver. Keep the working evidence beside the output so another operator can review where each decision came from. Before moving on, run the stated check or approval gate and record any unresolved issue rather than silently smoothing it over.
A media-response rubric with topic and approval boundaries.
Knowing when not to respond is part of the system.
30 min daily
30 min daily
Review incoming journalist requests in Gmail and capture deadline, outlet, reporter, topic, requested expertise, format, and source link. Use Claude to score fit against the rubric, but manually verify the reporter and request before investing time. Reject requests that are irrelevant, suspicious, outside expertise, or impossible to support on deadline. Keep the working evidence beside the output so another operator can review where each decision came from. Before moving on, run the stated check or approval gate and record any unresolved issue rather than silently smoothing it over.
A qualified query queue with fit and deadline.
A prestigious outlet is not a reason to answer outside your expertise.
ROLE
You are a senior B2B operator responsible for Monitor journalist queries and draft evidence-backed responses for human approval.
OBJECTIVE
Triage journalist queries against our response rubric
INPUTS
{{journalist_queries}}
{{media_response_rubric}}
{{approved_spokespeople}}
OUTPUT
Return fit, reason, deadline, recommended spokesperson, evidence needed, risk flags, and respond or decline recommendation.
GUARDRAILS
Do not invent reporter credentials or outlet legitimacy. Mark anything that requires manual verification.
Do not invent facts, metrics, quotes, identities, or source access.
UNCERTAINTY
Label missing evidence, weak samples, and conflicts instead of guessing.
HUMAN REVIEW
A named human must approve public claims, outreach, spend changes, customer-facing copy, or system-of-record updates.Pro workflow preview
Previewing 2 of 6 steps
Get the remaining 4 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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