Best for
- B2B teams running LinkedIn, Meta, or display campaigns with recurring creative refresh needs
- Demand gen teams that want to stop guessing which visual concepts to brief next
- Agencies managing creative testing for multiple B2B clients
Analyze your best-performing paid ads, extract the visual patterns behind them, and turn those patterns into reusable creative templates for future campaigns.
A visual pattern library with winning hooks, layouts, formats, proof styles, and reusable design templates for future paid campaigns.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Most creative reviews stop at surface-level conclusions like 'this ad worked' without capturing the underlying visual pattern. This workflow turns performance winners into reusable creative logic: layout, proof type, visual hierarchy, message density, and CTA treatment. The result is not just more ad variants, but a system for producing variants based on evidence.
Expected results
Patterns documented
5-12 reusable patterns
A 30-90 day creative export usually contains enough variation to identify a small number of repeatable visual patterns.
Creative briefs generated
10-25 new variants
Each approved pattern can produce multiple controlled variants without requiring a net-new creative strategy session.
Planning time saved
6-10 hours per sprint
The library reduces repeated manual review of past ad screenshots and performance spreadsheets.
Learning quality
Pattern-based testing
Creative tests become easier to interpret because each new variant is tied to a named hypothesis and visual pattern.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-45 min
30-45 min
Export your last 30-90 days of creative performance from Meta Ads or your primary paid channel. Include creative name, image or video URL, campaign, audience, spend, impressions, clicks, CTR, CPC, conversions, CPA, and any notes about the offer. Put the data into Google Sheets with one row per creative.
A structured creative performance sheet with metrics and creative references.
Do not only include winners. Include losers too. Claude needs contrast to understand which visual traits may be helping or hurting performance.
45-60 min
45-60 min
Add columns for visual format, primary image type, amount of text, proof style, headline placement, CTA treatment, color intensity, product visibility, and whether a human face appears. Fill what you can manually, then use Claude to normalize messy tags into consistent labels.
Creative library tagged by visual and messaging traits.
Keep labels simple. 'Screenshot with callouts' is useful. 'Modern SaaS vibes' is too vague to brief or replicate.
Normalize these ad creative tags into a clean taxonomy.
Raw creative data:
{{creative_data}}
Current tags and notes:
{{raw_tags}}
Create a controlled taxonomy for:
1. Visual format
2. Main visual subject
3. Proof type
4. Message density
5. CTA treatment
6. Layout pattern
7. Audience cue
8. Product visibility
Return the cleaned tags for each creative and a short definition for every tag.Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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