Best for
- B2B teams spending enough on paid media to justify weekly diagnostics
- Agencies managing multiple ad accounts and needing a repeatable audit process
- Demand gen leaders who want clearer action items from campaign data
Turn campaign exports into a repeatable triage system for wasted spend, CPA spikes, creative fatigue, search term leaks, budget pacing, and next actions.
Create a reusable paid media audit system that diagnoses account problems and outputs a prioritized optimization board.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Paid media accounts fail in predictable ways: wasted search spend, fatigue, tracking gaps, mismatch between ads and landing pages, and poor budget pacing. Most teams notice the problem after performance drops. This workflow creates a recurring diagnostic stack so the team can spot issues, prioritize fixes, and document what changed.
Expected results
Diagnostics covered
6-8 failure modes
The workflow covers the most common paid media problems across search, social, creative, tracking, and landing page alignment.
Optimization actions
10-30 prioritized items
A weekly review usually produces more findings than a team should implement, so the board forces prioritization.
Time saved
4-8 hours per review
Structured exports and reusable prompts reduce manual spreadsheet review and recurring diagnosis work.
Risk control
Human-approved changes
The workflow recommends optimizations but keeps final budget, bid, and campaign changes under channel-owner approval.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Export Google Ads campaign, ad group, keyword, search term, and conversion data for the last 30-90 days. Work in google ads, meta ads, and google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 1, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A clean paid media workbook with Google and Meta exports staged for analysis.
A clean paid media workbook with Google and Meta exports staged for analysis.
Do not start with every available column. Bloated exports make the first diagnostic harder. Add columns only when a specific diagnostic needs them.
45 min
45 min
Create separate tabs for the key diagnostic views: wasted spend, CPA spike, search term leaks, quality score issues, creative fatigue, audience overlap, budget pacing, and landing page mismatch. Work in google sheets and capture the concrete operating details: campaign name, audience, channel, offer, message angle, asset URL, performance baseline, owner, and approval status. Keep the work narrow: complete step 2, record the decision or asset created, and avoid changing unrelated parts of the workflow. Before moving on, check that the output is specific enough for the next person to use without guessing what happened; the expected handoff is A structured diagnostic workbook organized by paid media failure mode.
A structured diagnostic workbook organized by paid media failure mode.
Failure-mode tabs make the system repeatable. A single giant export encourages random analysis and inconsistent recommendations.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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