Best for
- Teams launching webinars, reports, integrations, or joint campaigns with partners
- Partner marketers who need repeatable co-marketing kits
- Alliances teams supporting channel or ecosystem partners
Build a partner-ready campaign package with joint positioning, audience fit, landing page copy, email copy, social assets, and approval tracking.
A co-marketing campaign kit that both teams can review, approve, and launch without rewriting from scratch.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
6 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Co-marketing slows down when both partners agree on the campaign idea but not on the message, owner, proof, or approval path. A structured kit turns the partnership into an execution system with shared positioning, partner-specific versions, asset ownership, and review gates. AI speeds up the first drafts, but the approval matrix keeps both brands from drifting into claims or creative choices the other side cannot approve.
Expected results
Campaign kit created
8-12 partner-ready assets
A typical webinar, report, integration launch, or joint campaign needs shared positioning plus channel-specific copy and creative for both teams.
Time saved
6-10 hours per campaign
The shared brief, asset map, AI-assisted drafting, and approval matrix reduce blank-page creation and partner back-and-forth.
Approval clarity
Asset-level review tracking
Each asset has a clear owner, reviewer, final approver, decision, and blocker status instead of relying on scattered comments.
Partner repeatability
Reusable co-marketing template
Post-campaign learnings feed back into the kit so future partner campaigns start from a proven structure.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Start with one shared brief that both partner teams can approve before any assets are drafted. Capture the campaign goal, shared audience, joint offer, business outcome for each partner, target accounts or segments, CTA, launch date, channels, proof points, and approval owners. Add constraints for both sides: claims to avoid, logo rules, legal review requirements, customer-name permissions, partner tier language, and whether leads will be shared. Store the brief in Google Docs and create matching fields in Airtable for owner, review status, deadline, and final decision. This step prevents the campaign from becoming two separate marketing teams writing two different stories.
Partner campaign brief with goals, audience, offer, constraints, owners, and approval rules.
Write down what each partner gets from the campaign. Misaligned goals are the hidden reason partner approvals drag for weeks.
45-60 min
45-60 min
Open Claude and paste the prompt below with the approved partner campaign brief, your brand voice notes, partner voice notes, proof points, and claim constraints. Ask it to create a joint campaign message that explains the audience pain, why the partnership matters, what each partner contributes, what proof supports the story, and what claims need review. Copy the output into the Google Docs kit, then add the message owner and review status to Airtable. Keep the separate voice notes with the joint positioning so each team can adapt email, social, and sales copy without changing the core message. The output should be a joint story with flexible execution, not generic partner boilerplate.
Joint positioning section with shared message, partner value angles, proof, and messaging guardrails.
Good partner messaging gives both companies a real role. If one partner sounds like a reseller or logo badge, the copy will be hard to approve and weak in market.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Create joint co-marketing positioning from this campaign brief.
Partner campaign brief:
{{partner_campaign_brief}}
Our brand voice:
{{our_brand_voice}}
Partner brand voice:
{{partner_brand_voice}}
Approved proof points:
{{approved_proof_points}}
Claims and topics to avoid:
{{claims_to_avoid}}
Create:
1. Joint campaign message
2. Shared audience pain
3. Why this partnership matters
4. Our value angle
5. Partner value angle
6. Proof points and source notes
7. Claims that need review
8. Messaging guardrails
9. Voice notes for our version
10. Voice notes for partner version
Do not invent integration depth, customer results, certifications, or partner commitments.Related workflows
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