Create aligned internal, external, executive, social, customer, partner, and sales communications from one approved announcement brief.
A coordinated announcement rollout system with approved messages, channel assets, stakeholder owners, launch sequence, and post-launch response loop.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
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Core tools
7 tools used across the workflow.
Access
Why this works
Company announcements create risk when every audience gets a slightly different story. This workflow makes one approved announcement brief the source of truth, then adapts it into channel-specific assets with explicit claim, timing, and audience guardrails. The review loop separates factual approval from style feedback, which keeps the rollout coordinated without slowing every asset to a crawl.
Expected results
Channel assets produced
6-10 approved assets
Most announcements need internal, customer, social, executive, sales, FAQ, and sometimes partner or press variants, all tied to one source brief.
Rollout time saved
5-8 hours per announcement
AI speeds up adaptation and FAQ drafting while Airtable keeps ownership, review status, and timing organized.
Comms risk reduced
Claim and timing controls
The workflow requires approved claims, restricted phrases, logo checks, audience suppressions, and reviewer responsibilities before publishing.
Response loop
24-hour feedback capture
Preview the open steps, then unlock the remaining implementation details and prompts.
Questions from employees, customers, sales, and social channels feed into a response log and updated FAQ instead of being handled ad hoc.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45-60 min
45-60 min
Start in Google Docs with one source brief that explains what is being announced, why it matters, who is affected, and when it can be shared. Add the approved headline, core message, spokesperson quote, audiences, launch date, embargo notes, partner or customer restrictions, approved claims, and phrases to avoid. Mark which facts are public, internal-only, partner-sensitive, or still pending review so Claude does not treat every detail as usable copy. Include one owner who can resolve conflicts when legal, executive, customer, or partner feedback disagrees. This brief becomes the source of truth for every downstream asset, so do not start channel drafting until it is approved.
Approved announcement source brief with message, timing, restrictions, and claim guardrails.
Add a clear “do not say” section. Most announcement risk comes from enthusiastic stakeholders adding unapproved claims, customer names, dates, or future-looking language.
45 min
45 min
Create an Airtable rollout tracker with one row per audience and channel. Include employees, customers, prospects, partners, press, analysts, investors, sales, customer success, executives, and the brand social account only if each audience truly needs a message. For each row, define the communication purpose, asset type, CTA, owner, reviewer, approval status, publish window, and suppression notes. This prevents the common failure mode where every channel receives the same generic announcement instead of the version that audience actually needs. Add a review owner and deadline to every asset so the rollout is operational, not just a list of copy ideas.
Audience and channel map with asset requirements, owners, reviewers, and publish windows.
Internal comms should usually be first or simultaneous with public release. Employees should not learn what the company announced from LinkedIn before they understand what it means.
Pro workflow preview
Previewing 2 of 8 steps
Get the remaining 6 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
Create an announcement rollout map from this source brief.
Announcement brief:
{{announcement_brief}}
Possible audiences:
{{audience_list}}
Channels available:
{{channels}}
Launch date and timing restrictions:
{{timing_rules}}
For each audience and channel, output:
1. Asset needed
2. Purpose of the message
3. Primary CTA or action
4. Owner
5. Required reviewer
6. Approval risk
7. Publish window
8. Suppression or restriction notes
Do not create assets for audiences that do not need a message.Related workflows
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