Best for
- B2B teams tired of planning content from blank-page ideation
- Lean teams that need a realistic monthly cadence
- Marketers who want every content idea tied to strategy and evidence
Use Claude Cowork to turn strategy, customer evidence, product priorities, and existing source material into a 30-day plan where every piece has a job, source, owner, and reuse path.
A 30-day content plan with weekly themes, source-backed briefs, channel assignments, owners, review gates, and a realistic production load.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
3 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Content calendars become filler when they start with “what should we post?” This workflow starts with strategic jobs and source material, then builds a calendar around what the team can credibly say and actually produce. Claude Cowork speeds up synthesis, but capacity and editorial judgment determine what makes the plan.
Expected results
Planning horizon
30 days
The workflow intentionally produces a one-month operating plan that can react to changing campaigns and evidence.
Source discipline
Every planned asset points to source material
Source-linked briefs reduce generic ideation and make claims easier to review.
Capacity check
Named owners confirm the production load
The calendar is not considered ready until it fits the team’s actual capacity.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
45 min
45 min
Review the approved strategy and define the four or fewer jobs content must perform this month, such as creating problem awareness, explaining a category shift, proving a claim, enabling a launch, or supporting sales conversations. Write the audience, desired belief change, proof available, and CTA for each job. Reject jobs that are really channel tactics such as “post more on LinkedIn.” The QA gate is that leadership can explain why each job matters to the current plan.
A short list of strategic content jobs with audience and belief-change goals.
A content theme is not a strategic job. “AI in marketing” is a theme; “show operations leaders why manual reporting creates decision lag” is a job.
60 min
60 min
In Notion, index the material the team can actually use: customer calls, research, product notes, webinars, sales decks, approved claims, existing high-performing posts, and subject-matter-expert notes. Add date, owner, audience, key insight, reuse restrictions, and link for each source. Mark thin or outdated sources so Claude Cowork does not treat them as equal to current evidence. Review the inventory and identify where the strategy asks for a claim the team cannot yet support.
A current source library with reuse rights, owners, and evidence gaps.
The best way to reduce AI-sounding content is to give the model specific source material that came from your business, customers, and experts.
Pro workflow preview
Previewing 2 of 7 steps
Get the remaining 5 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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