Turn webinar Q&A into short answer videos

Export the webinar Q&A, chat, poll responses, and recording transcript. Put the questions into Airtable with fields for question text, asker segment if known, topic, timestamp, speaker, and whether the question was answered live. Add links to the recording and transcript so each question can be traced back to source material.

Use Claude to cluster similar questions into buyer concerns: pricing, implementation, risk, integrations, use cases, technical depth, change management, or ROI. Score each cluster by frequency, sales relevance, and whether the answer would be useful outside the webinar context.

Cluster these webinar questions into short video opportunities.

Webinar topic:
{{webinar_topic}}

Audience:
{{audience}}

Questions and chat data:
{{webinar_questions}}

For each cluster, output:
1. Buyer concern
2. Representative questions
3. Frequency
4. Sales relevance score from 1-5
5. Best video angle
6. Recommended speaker or narrator
7. Whether to use live clip, scripted answer, or hybrid

Prioritize questions that would be useful after the webinar.

Use Opus Clip or Descript to locate timestamps where speakers answered the highest-priority questions. Pull candidate clips and note whether each answer is clear enough to stand alone. If the live answer rambles, mark it for scripted recreation instead of forcing a weak clip.

Use Claude to turn each selected question into a concise answer script. Preserve the expert's point of view, but restructure the response for short-form video: question hook, direct answer, one supporting example, and a closing takeaway. Route scripts through Google Docs for speaker or SME approval.

Rewrite this webinar answer into a short educational video script.

Original question:
{{question}}

Transcript excerpt or speaker notes:
{{answer_source}}

Audience:
{{target_audience}}

Create a script with:
1. On-screen question hook
2. Direct answer in the first 10 seconds
3. One example or proof point
4. Closing takeaway
5. Suggested caption
6. Suggested title

Keep it under {{target_length_seconds}} seconds. Preserve the expert's meaning, but make the answer clearer and tighter.

Edit each short answer in Descript. Add captions, trim pauses, normalize audio, and add a simple intro card with the question. Use Canva to create consistent thumbnails and title cards. Keep the visual system simple so the series feels connected.

Use Claude to create channel-specific captions and usage notes for LinkedIn, sales follow-up, nurture email, help center, and the webinar recap page. The same answer video should not be introduced the same way everywhere. Sales needs context, social needs a hook, and help center needs clarity.

Create distribution copy for these short answer videos.

Video list:
{{video_titles_and_summaries}}

Audience:
{{target_audience}}

For each video, create:
1. LinkedIn caption
2. Sales follow-up sentence
3. Nurture email blurb
4. Help center intro
5. Webinar recap page blurb
6. Best-fit buyer question
7. When sales should use it

Keep copy practical and specific.

Publish the videos to Webflow resource pages, webinar recap pages, or help-center embeds. Add final URLs back to Airtable and track where each video is used: sales sequences, social posts, nurture emails, and support responses. Review which questions keep getting engagement and use them to plan future webinars.