SEO & Search Intelligence5 workflowsCore in 5Enriched
Semrush
SEO and paid search research for competitive analysis
Semrush is used for keyword research, competitor traffic analysis, SEO audits, and paid search intelligence. In B2B workflows, it helps marketers understand which search terms, pages, and competitor strategies are worth targeting or counter-positioning.
Common uses
Keyword and SERP metric sourceKeyword and SERP research inputsSite Audit, keyword, competitor, and page-level SEO evidenceKeyword volume, difficulty, related terms, competitors, and SERP features
Primary workflow links
SEOCore tool
Build a multi-agent SEO content pipeline from research to QA-ready draft
Role: Keyword and SERP research inputs
SEOCore tool
Build keyword briefs from Semrush data plus live SERP evidence
Role: Keyword volume, difficulty, related terms, competitors, and SERP features
SEOCore tool
Cluster a large keyword set by intent, topic, and content destination
Role: Keyword and SERP metric source
5 core usesView tool page ->