Best for
- B2B advertisers using Performance Max
- Teams with many duplicated or weakly themed asset groups
- Marketers unsure whether poor results reflect assets, structure, URLs, or conversion setup
Review asset-group structure, thematic cohesion, required formats, search themes, final URLs, audience signals, asset reporting, and conversion setup without overclaiming asset-level causality.
A Performance Max asset-group scorecard, evidence-backed asset backlog, and approved restructuring or test plan.
Quick view
Check the audience, core tools, and access before you start the detailed steps.
Best for
Core tools
2 tools used across the workflow.
Access
Preview the open steps, then unlock the remaining implementation details and prompts.
Why this works
Performance Max assembles ads from asset groups across inventory, so quality depends on complete formats, coherent themes, relevant final URLs, useful search themes, and trustworthy conversion actions. Google Ads provides asset reports, asset-group settings, Ad Strength guidance, search themes, audience signals, and conversion configuration, but asset labels do not prove isolated causality. Claude can score completeness and message coherence while separating direct evidence from hypotheses. The result is a controlled backlog rather than indiscriminate asset replacement.
Expected results
Records or configurations reviewed
100% of the approved in-scope population
The run reconciles every eligible record or configuration item to the signed source manifest rather than relying on an informal sample.
Evidence validation
Stratified QA before action
Every major finding class and high-impact segment is checked against source records before operational changes are approved.
Decision output
One owner-ready action register
Findings are converted into deduplicated actions with evidence, confidence, owners, approvers, deadlines, and rollback requirements.
Operational reuse
Versioned recurring runbook and Claude Skill
The same inputs, rules, prompts, schemas, validation gates, and metrics can be rerun while preserving a visible change history.
Step-by-step workflow
The first 2 steps are open. Pro unlocks the remaining steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and implementation details.
30-60 min
30-60 min
Map every asset group to one product, service, audience intent, feed slice, landing-page family, and conversion objective. Flag asset groups serving several unrelated jobs. Work from Google Ads using campaign ID, asset group ID, asset group name, listing group as the minimum evidence set. Complete this work in Google Ads or the controlled working file; no Claude prompt is needed for this step. Save the finished artifact in the PMax asset remediation scorecard with the run date, owner, evidence reference, confidence, and approval status. Treat new-learning periods as a separate exception class and do not count it as failure unless the policy says so.
Define the job of each PMax asset group completed as a dated section of the PMax asset remediation scorecard, with campaign ID, asset coverage score, evidence links, owner, and approval status for split the asset group.
Do not let campaign ID stand in for asset group ID; that shortcut creates false positives in Performance Max asset-group quality. Document the result in the same run folder so the next cycle can compare like with like. Apply it specifically during “Define the job of each PMax asset group.”
30-60 min
30-60 min
Capture campaign ID, asset group ID, listing group, audience signals, search themes, final URL expansion, brand exclusions, bidding, budget, and conversion goals. Capture asset group name, listing group, audience signal, search theme in a dated working table before interpreting the result. Complete this work in Google Ads or the controlled working file; no Claude prompt is needed for this step. Save the finished artifact in the PMax asset remediation scorecard with the run date, owner, evidence reference, confidence, and approval status. Quality-check the result against required asset types are missing, then route any contradiction to the named data owner.
Export campaign and asset-group settings completed as a dated section of the PMax asset remediation scorecard, with asset group ID, message diversity score, evidence links, owner, and approval status for add missing creative types.
Keep limited brand assets visible as its own class because merging it into the main failure rate will distort the decision. Document the result in the same run folder so the next cycle can compare like with like. Apply it specifically during “Export campaign and asset-group settings.”
Pro workflow preview
Previewing 2 of 12 steps
Get the remaining 10 steps, copy-paste prompts, pro tips, tool-by-tool setup guidance, and ongoing workflow and prompt releases.
$9/month
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