Define the job of each PMax asset group
30-60 min
30-60 min
Map every asset group to one product, service, audience intent, feed slice, landing-page family, and conversion objective. Flag asset groups serving several unrelated jobs. Work from Google Ads using campaign ID, asset group ID, asset group name, listing group as the minimum evidence set. Complete this work in Google Ads or the controlled working file; no Claude prompt is needed for this step. Save the finished artifact in the PMax asset remediation scorecard with the run date, owner, evidence reference, confidence, and approval status. Treat new-learning periods as a separate exception class and do not count it as failure unless the policy says so.
Define the job of each PMax asset group completed as a dated section of the PMax asset remediation scorecard, with campaign ID, asset coverage score, evidence links, owner, and approval status for split the asset group.
Do not let campaign ID stand in for asset group ID; that shortcut creates false positives in Performance Max asset-group quality. Document the result in the same run folder so the next cycle can compare like with like. Apply it specifically during “Define the job of each PMax asset group.”