Turn support tickets into paid social creative briefs

Export 100-300 recent support tickets from Zendesk for a specific product area, feature, or customer segment. Remove names, emails, company details, account IDs, payment details, and any sensitive information before using the data for creative research. Save the cleaned sample in Airtable with source date and product area.

Use Claude to cluster the cleaned tickets into recurring themes: confusion points, repeated questions, pain before purchase, pain after purchase, feature misunderstandings, workflow blockers, integration issues, and moments of delight. Ask for theme strength and example language, but do not use identifiable quotes.

Analyze these cleaned support ticket excerpts for paid social creative insights.

Cleaned ticket data:
{{cleaned_ticket_data}}

Product area:
{{product_area}}

Campaign goal:
{{campaign_goal}}

Output:
1. Recurring pain themes
2. Common confusion points
3. Objections or concerns
4. Workflow blockers
5. Positive outcomes or delight moments
6. Customer language patterns to mirror safely
7. Themes that should not be used in ads
8. Strength score for each theme

Do not include private details. Paraphrase customer language when needed.

Review the theme map and pick 3-5 ad angles that are safe, common, and commercially relevant. Avoid one-off complaints, sensitive topics, or issues the product does not actually solve. Add the selected angles to Airtable with audience, pain, promise, proof needed, and risk notes.

Prioritize these support-ticket themes into paid social ad angles.

Theme map:
{{theme_map}}

Target audience:
{{target_audience}}

Offer or landing page:
{{offer_or_landing_page}}

For each recommended angle, output:
1. Angle name
2. Buyer pain
3. Ad promise
4. Proof needed
5. Suggested format
6. Risk or sensitivity notes
7. Why this angle is worth testing

Reject themes that are unsafe, too narrow, or unsupported by the product.

Use Claude to turn each selected angle into a paid social creative brief. Each brief should include target audience, insight, hook, message, visual direction, proof point, CTA, landing page alignment, claims to avoid, and suggested variants. This gives designers and paid media managers a real brief, not just a prompt.

Create paid social creative briefs from these support-backed ad angles.

Selected angles:
{{selected_angles}}

Brand voice:
{{brand_voice}}

Campaign goal:
{{campaign_goal}}

Landing page:
{{landing_page_summary}}

For each brief, include:
1. Target audience
2. Customer insight
3. Core hook
4. Primary message
5. Visual direction
6. Proof point needed
7. CTA
8. Suggested ad copy variants
9. Claims to avoid
10. Landing page alignment notes

Make the briefs specific enough for a designer or paid media manager to execute.

Use Canva for static mockups or AdCreative.ai for faster variant generation. Create 3-5 variations per angle with different hooks, layouts, and visual treatments. Keep the support-backed insight consistent while testing execution differences.

Review the creative against the source themes and approval notes. Check that no customer details appear, no private support language is exposed, no unsupported claims were added, and the landing page can deliver on the ad promise. Mark each creative as approved, revise, or reject in Airtable.

Upload the approved creative into LinkedIn Campaign Manager and run a small test against the relevant audience. Track CTR, CPC, conversion rate, comments, and lead quality by angle. Add results back into Airtable so future creative planning is based on real performance, not just support frequency.