Marketing Ops96 workflowsCore in 62Enriched
HubSpot
CRM and marketing platform for campaigns, contacts, lifecycle data, and automation
HubSpot appears in B2B workflows when customer, lead, campaign, or lifecycle context is needed. It can provide CRM data, campaign enrollment, customer segments, lifecycle stages, and engagement context for AI-assisted marketing and sales execution.
Common uses
Campaign, account, deal, and audience contextCampaign, lead, account, and opportunity evidenceCRM, opportunity, subscription, and campaign stateLead, company, activity, routing, and lifecycle evidence
Sales & Outreach20 workflowsCore in 7Enriched
Apollo
Sales intelligence and outbound platform for prospecting and sequencing
Apollo is used in B2B workflows to find contacts, build prospect lists, enrich account data, and activate outbound sequences. It often connects research or personalization workflows to actual sales outreach.
Common uses
Verified business contacts and email activationProspect sourcing and contact dataContact finding and email sendingOutbound sequence activation
Email6 workflowsCore in 2Enriched
Gmail
Email sending and inbox workflow for lightweight outreach
Gmail is used to send individual emails, intro requests, follow-ups, and lightweight relationship messages. In B2B workflows, it often acts as the final human sending layer after AI has helped prepare research, drafts, and personalization.
Common uses
Scoped event message and thread sourceFollow-up email deliveryFollow-up email sendingManual meeting invite testing
Lifecycle Marketing4 workflowsCore in 2Enriched
Customer.io
Customer journey automation and lifecycle messaging
Customer.io helps teams build automated, data-driven customer journeys across email, push, SMS, and in-app channels. It is useful for lifecycle marketing workflows that need segmented messaging based on product behavior, account state, or customer data.
Common uses
Lifecycle journey and email metricsLifecycle messaging and triggersLifecycle message deliveryLifecycle email delivery
Forms & Lead Capture4 workflowsEnriched
Web3Forms
Simple form backend for static websites and landing pages
Web3Forms provides a lightweight form backend that lets teams capture submissions from static sites and no-code landing pages without building server-side form handling. It is useful for quick campaign pages where marketers need reliable lead capture, email notifications, and basic webhook-style routing.
Common uses
Optional fast embedded form and redirectLead capture and submission alertsEmbedded formsLightweight form capture
Email & Outreach1 workflowEnriched
Email
Standard email inbox and sending channel
Email is the standard channel for sending, receiving, and reviewing outbound messages, approvals, and internal workflow notifications. In these workflows it represents the actual inbox or sending system used after AI creates the draft or recommendation.
Common uses
Draft outbound delivery channel
Prospecting1 workflowCore in 1Enriched
Evaboot
Sales Navigator export, cleaning, and email enrichment
Evaboot helps sales teams export clean lead and account data from LinkedIn Sales Navigator and find professional emails. It is useful for lead research and prospecting workflows that start with Sales Navigator searches or saved lead lists.
Common uses
Sales Navigator export and lead enrichment
Sales & Outreach1 workflowEnriched
Hunter
Email discovery and verification for outreach workflows
Hunter is used to find and verify professional email addresses. In B2B workflows, it helps marketers and sales teams build cleaner outreach lists, identify contact paths, and reduce wasted effort from bad or missing email data.
Common uses
Email discovery and verification
Email Outreach1 workflowEnriched
Instantly
Cold email sending and sequencing for outbound campaigns
Instantly is used to run cold email sequences, manage sending infrastructure, and track outbound campaign performance. In B2B workflows, it helps activate prospect lists and personalized messages after research and enrichment are complete.
Common uses
Cold email sequencing and sending
Email Outreach1 workflowEnriched
Lavender
Email coaching and refinement for sales outreach
Lavender is used to improve sales emails, sharpen messaging, and coach reps on outreach quality. In B2B workflows, it helps refine objection responses, cold emails, and follow-ups after AI has drafted the initial version.
Common uses
Email objection response refinement
Email Outreach1 workflowEnriched
lemlist
Sales engagement and multichannel outbound sequences
lemlist is a sales engagement platform for running outbound sequences across email, LinkedIn, and other sales channels. It supports personalization, deliverability workflows, lead enrichment, campaign sequencing, and follow-up tracking. In B2B workflows, it is useful for sending targeted outreach, video follow-up, and segment-specific sales sequences.
Common uses
Video email follow-up sequences
Email Verification1 workflowEnriched
NeverBounce
Email verification and list cleaning
NeverBounce verifies email addresses and helps clean contact lists before outreach. Sales and marketing teams can use it to reduce bounces, protect sender reputation, and validate scraped or enriched lead data before CRM import.
Common uses
Email validation
Sales Intelligence1 workflowCore in 1Enriched
Wiza
Export and enrich leads from LinkedIn Sales Navigator
Wiza helps sales teams export and enrich prospect lists from LinkedIn Sales Navigator and other sources. It is commonly used for lead research, email discovery, and turning saved searches into structured prospecting lists.
Common uses
Lead export and contact enrichment
Email Verification1 workflowEnriched
ZeroBounce
Email verification for cleaner outbound lists
ZeroBounce is used to verify email addresses and reduce list quality issues before outreach. In B2B workflows, it helps teams protect deliverability, remove risky contacts, and improve campaign hygiene before sending sequences.
Common uses
Email verification
