Customer Support10 workflowsCore in 9Enriched
Zendesk
Support ticket source for customer questions and pain patterns
Zendesk is used in marketing workflows to mine support tickets, help center content, and customer questions. It helps teams turn real customer friction into FAQ pages, support-informed SEO content, objection handling, product education, and customer language banks.
Common uses
Support ticket themes and customer languageSupport ticket sourceSupport ticket signal sourceSupport ticket source data
Advertising9 workflowsCore in 7Enriched
LinkedIn Ads
Paid advertising platform for LinkedIn audiences
LinkedIn Ads helps B2B marketers reach professional audiences by job title, company, industry, seniority, account list, and other firmographic targeting criteria.
Common uses
Campaign delivery, reach, and audience evidenceSource data, native configuration, governed actions, and measurementPaid promotion channelB2B paid campaign performance data
Marketing Automation4 workflowsCore in 4Enriched
ActiveCampaign
Marketing automation, email, lead scoring, and sales pipelines
ActiveCampaign combines contact management, email marketing, lead and contact scoring, automations, goals, attribution, and Deals CRM pipelines. In B2B workflows, it provides contact and deal fields, tags, lists, automation triggers, waits, branches, pipeline stages, deal owners, and conversion data for scoring audits, nurture optimization, automation QA, and sales handoffs.
Common uses
Source data, native configuration, governed actions, and measurement
Email Marketing4 workflowsCore in 4Enriched
Mailchimp
Email marketing, audience management, segmentation, and automation
Mailchimp combines audience management, email campaigns, segmentation, reporting, and customer journey automation. In B2B workflows, it provides contact statuses, tags, groups, segments, merge fields, engagement history, campaign reports, and journey activity for audience hygiene, drop-off analysis, performance reviews, and controlled send-time experiments.
Common uses
Source data, native configuration, governed actions, and measurement
Marketing Analytics4 workflowsCore in 4Enriched
Supermetrics
Marketing data extraction for reports and dashboards
Supermetrics is used to pull marketing data from ad platforms, analytics tools, and other sources into spreadsheets, dashboards, and data warehouses. In B2B workflows, it helps teams centralize performance data for campaign analysis and reporting.
Common uses
Scheduled LinkedIn reporting extractsScheduled channel and web data extractionPaid account snapshots and performance extractsAd performance data extraction
Partner Marketing3 workflowsCore in 3Enriched
Crossbeam
Ecosystem revenue and partner account mapping
Crossbeam helps GTM teams map partner account overlaps, identify co-sell opportunities, and use partner ecosystem data to accelerate revenue motions.
Common uses
Shared-account overlap and partner contextPartner account overlap and ecosystem dataPartner overlap and account mapping
Analytics3 workflowsCore in 2Enriched
HockeyStack
B2B revenue intelligence and account journey analytics
HockeyStack is a B2B revenue data and analytics platform that connects marketing, product, sales, and customer data to account journeys, attribution, intent scoring, and GTM recommendations. It is useful for workflows that turn account behavior into sales routing, paid audience syncs, and RevOps actions.
Common uses
Pipeline and account journey attributionAccount journey and attribution signalsAccount intent and journey intelligence
Analytics & ABM2 workflowsCore in 2Enriched
Factors.ai
AI ABM, account intelligence, and attribution platform
Factors.ai helps GTM teams identify accounts, capture buyer intent, analyze journeys, run ABM motions, and measure marketing impact. It is useful for website analytics, account intelligence, ABM, and homepage personalization workflows where segment-level conversion insight matters.
Common uses
Website visitor and account intent intelligenceVisitor journey and account analytics
Analytics2 workflowsCore in 1Enriched
GA4
Website analytics and event tracking
Google Analytics 4 tracks website traffic, engagement, events, and conversions. Marketing teams use it to understand campaign performance, content behavior, and conversion paths.
Common uses
Analytics and conversion trackingWebsite and conversion performance
Events & Video2 workflowsCore in 1Enriched
Goldcast
B2B video, webinar, and event content platform
Goldcast helps B2B marketers run webinars and digital events, capture attendee engagement, create video content, and repurpose event recordings. It is useful for event follow-up, video repurposing, and field marketing workflows where session behavior and content engagement matter.
Common uses
Webinar attendance, poll, chat, and engagement dataSession and engagement data
Data & Activation2 workflowsCore in 1Enriched
Hightouch
Composable CDP and data activation platform
Hightouch helps GTM teams activate customer and product data from the warehouse into business tools such as CRMs, marketing automation platforms, ad platforms, and support systems. It is useful for lifecycle, expansion, and audience-sync workflows where product or customer data needs to trigger action in downstream GTM tools.
Common uses
Audience and data activationSync product usage segments to GTM tools
ABM & Intent Data1 workflowCore in 1Enriched
6sense
Account intent and predictive revenue intelligence
6sense is used to identify accounts showing buying intent and prioritize revenue teams around in-market demand. In B2B workflows, it helps combine intent signals, account fit, and sales context for ABM prioritization, campaign targeting, and timely outreach.
Common uses
Intent and account signal detection
Intent Data1 workflowEnriched
Koala
Buyer intent signals and account prioritization
Koala helps GTM teams prioritize accounts based on website behavior, product activity, and intent signals. It is useful for PLG and sales-led teams that need to identify which accounts are showing meaningful buying behavior and route those signals into sales actions.
Common uses
Product and website intent scoring
Product Analytics1 workflowCore in 1Enriched
Mixpanel
Product analytics for usage and adoption insights
Mixpanel is a product analytics platform for tracking user behavior, feature adoption, funnels, retention, and product usage trends. GTM and customer teams can use it to connect customer value stories, QBRs, expansion signals, and adoption analysis to real product behavior.
Common uses
Product usage and adoption data
SEO QA1 workflowEnriched
Schema Markup Validator
Structured data validation for SEO and FAQ markup
Schema Markup Validator is used to test structured data and confirm that schema markup is valid. In B2B workflows, it helps SEO teams QA FAQ schema, article markup, and other structured data before publishing or updating pages.
Common uses
Structured data validation
Market Intelligence1 workflowEnriched
Similarweb
Traffic and market visibility research for competitive analysis
Similarweb is used to estimate website traffic, channel mix, market visibility, and competitor performance. In B2B workflows, it helps marketers understand which competitors or categories have momentum and where demand may be coming from.
Common uses
Traffic and market visibility data
Video SEO1 workflowEnriched
Taja
YouTube metadata and video optimization for discoverability
Taja is used to optimize video titles, descriptions, thumbnails, and platform-ready metadata. In B2B workflows, it helps teams improve discoverability for webinars, podcast clips, educational videos, and YouTube-based content programs.
Common uses
YouTube metadata optimization
Visitor Intelligence1 workflowCore in 1Enriched
Warmly
Website visitor identification and AI GTM agents
Warmly helps GTM teams identify anonymous website visitors, enrich accounts with intent data, and trigger AI-assisted revenue actions. It is useful for turning website traffic into account-level plays, chat engagement, outbound follow-up, and rep alerts.
Common uses
Account intent and visitor routing
