Advertising9 workflowsCore in 7Enriched
LinkedIn Ads
Paid advertising platform for LinkedIn audiences
LinkedIn Ads helps B2B marketers reach professional audiences by job title, company, industry, seniority, account list, and other firmographic targeting criteria.
Common uses
Campaign delivery, reach, and audience evidenceSource data, native configuration, governed actions, and measurementPaid promotion channelB2B paid campaign performance data
Partner Marketing3 workflowsCore in 3Enriched
Crossbeam
Ecosystem revenue and partner account mapping
Crossbeam helps GTM teams map partner account overlaps, identify co-sell opportunities, and use partner ecosystem data to accelerate revenue motions.
Common uses
Shared-account overlap and partner contextPartner account overlap and ecosystem dataPartner overlap and account mapping
CRM3 workflowsCore in 2Enriched
folk
Lightweight CRM for relationships, lists, and follow-up workflows
folk is used to manage contacts, relationships, lists, and lightweight outreach workflows. In B2B workflows, it helps teams track podcast targets, partner relationships, intro paths, and relationship-based GTM motions without a heavy CRM process.
Common uses
Lightweight account/contact workspaceRelationship pipeline trackingLightweight relationship CRM tracking
Analytics & ABM2 workflowsCore in 2Enriched
Factors.ai
AI ABM, account intelligence, and attribution platform
Factors.ai helps GTM teams identify accounts, capture buyer intent, analyze journeys, run ABM motions, and measure marketing impact. It is useful for website analytics, account intelligence, ABM, and homepage personalization workflows where segment-level conversion insight matters.
Common uses
Website visitor and account intent intelligenceVisitor journey and account analytics
Partner Marketing2 workflowsCore in 2Enriched
Reveal
Partner account mapping and co-sell intelligence
Reveal helps partner and sales teams identify overlapping accounts with partners, uncover co-sell opportunities, and coordinate ecosystem revenue motions.
Common uses
Partner account mapping and co-sell intelligencePartner lead and account source
Cloud Marketplace1 workflowCore in 1Enriched
AWS Marketplace
Cloud software marketplace for AWS buyers and sellers
AWS Marketplace is a digital catalog where customers find, buy, deploy, and manage third-party software and services. GTM teams use it for marketplace listings, private offers, and cloud partner motions.
Common uses
Marketplace listing and competitor reference source
Audio & Video1 workflowEnriched
Headliner
Audiogram and podcast clip creation for social channels
Headliner is used to turn podcast audio and video into audiograms, clips, and social-ready assets. In B2B workflows, it helps marketers repurpose interviews, podcast episodes, webinars, and expert conversations into lightweight promotional content.
Common uses
Audiogram creation
RevOps & Routing1 workflowEnriched
LeanData
Lead-to-account matching and revenue orchestration
LeanData helps revenue teams route, match, and manage leads, accounts, and buying groups across complex GTM motions. It is useful for RevOps workflows that need lead-to-account matching, territory routing, ownership logic, and operational QA.
Common uses
Lead-to-account routing logic
Cloud Marketplace1 workflowCore in 1Enriched
Microsoft Marketplace
Microsoft cloud marketplace for apps, AI, agents, and services
Microsoft Marketplace helps customers find, try, and buy cloud solutions, AI apps, agents, and business applications across the Microsoft ecosystem. GTM teams use it for listing optimization and partner-led procurement motions.
Common uses
Marketplace listing and competitor reference source
Creative Analytics1 workflowCore in 1Enriched
Motion
Creative analytics for ad performance patterns and visual strategy
Motion is used to analyze ad creative performance across messaging, visuals, hooks, and audience patterns. In B2B workflows, it helps marketers turn historical creative data into a clearer testing roadmap instead of guessing which formats or messages to try next.
Common uses
Creative analytics and visual pattern review
