AI Writing & Research274 workflowsCore in 256Enriched
Claude
AI assistant for long-context writing, research, and GTM analysis
Claude is used across B2B go-to-market workflows for synthesis, copy generation, research analysis, messaging, content creation, and structured prompt-based execution. It is especially useful when a workflow needs long context, nuanced writing, or multi-step reasoning across messy inputs.
Common uses
Reusable Skill, source research, copy, and HTML generationEvidence synthesis and governed draftingJoint briefs, packet audits, and reviewsQualitative coding, Artifact prototype, and plan
Marketing Ops100 workflowsCore in 55Enriched
Airtable
Flexible database for campaign operations, content systems, and workflow tracking
Airtable is used as the structured operating layer for many B2B AI workflows. It helps teams organize research, approvals, content pipelines, campaign assets, account lists, and recurring workflow outputs in one flexible database.
Common uses
Operational records, ownership, and approval workflowMDF, deliverables, approvals, journeys, and reimbursementField mapping, scoring, evidence, and decisionsWorkflow registry, runs, incidents, quality, and cost
Marketing Ops96 workflowsCore in 62Enriched
HubSpot
CRM and marketing platform for campaigns, contacts, lifecycle data, and automation
HubSpot appears in B2B workflows when customer, lead, campaign, or lifecycle context is needed. It can provide CRM data, campaign enrollment, customer segments, lifecycle stages, and engagement context for AI-assisted marketing and sales execution.
Common uses
Campaign, lead, account, and opportunity evidenceCampaign, account, deal, and audience contextCRM, opportunity, subscription, and campaign stateLead, company, activity, routing, and lifecycle evidence
CRM35 workflowsCore in 28Enriched
Salesforce
CRM source for accounts, opportunities, and deal context
Salesforce is used as the CRM source of truth for accounts, contacts, opportunities, pipeline stages, closed-lost reasons, and campaign influence. In B2B workflows, it provides the deal context needed to generate one-pagers, analyze loss patterns, and prioritize sales enablement.
Common uses
Account, opportunity, stakeholder, and activity recordsAccounts, contacts, campaigns, and opportunitiesSource data, native configuration, governed actions, and measurementSource data, governed actions, and measurement
Lifecycle Marketing4 workflowsCore in 2Enriched
Customer.io
Customer journey automation and lifecycle messaging
Customer.io helps teams build automated, data-driven customer journeys across email, push, SMS, and in-app channels. It is useful for lifecycle marketing workflows that need segmented messaging based on product behavior, account state, or customer data.
Common uses
Lifecycle journey and email metricsLifecycle messaging and triggersLifecycle email deliveryLifecycle message delivery
Email Marketing4 workflowsCore in 4Enriched
Mailchimp
Email marketing, audience management, segmentation, and automation
Mailchimp combines audience management, email campaigns, segmentation, reporting, and customer journey automation. In B2B workflows, it provides contact statuses, tags, groups, segments, merge fields, engagement history, campaign reports, and journey activity for audience hygiene, drop-off analysis, performance reviews, and controlled send-time experiments.
Common uses
Source data, native configuration, governed actions, and measurement
Website Personalization4 workflowsCore in 2Enriched
Mutiny
Website personalization for B2B segments and accounts
Mutiny is used to personalize website experiences for different accounts, industries, segments, and traffic sources. In B2B workflows, it helps turn generic landing pages into more relevant experiences for ABM campaigns, vertical campaigns, and paid traffic programs.
Common uses
Personalized landing page experienceWebsite personalization and segment targetingWebsite personalization deliveryVertical landing page personalization
Data Enrichment2 workflowsEnriched
Clearbit
B2B data enrichment and intent signals
Clearbit provides B2B enrichment data for records, forms, routing, segmentation, and account intelligence. It is useful for workflows that need firmographic data, shorter forms, lead scoring inputs, or visitor/account enrichment.
Common uses
Enrichment field validationFirmographic visitor enrichment
Analytics & ABM2 workflowsCore in 2Enriched
Factors.ai
AI ABM, account intelligence, and attribution platform
Factors.ai helps GTM teams identify accounts, capture buyer intent, analyze journeys, run ABM motions, and measure marketing impact. It is useful for website analytics, account intelligence, ABM, and homepage personalization workflows where segment-level conversion insight matters.
Common uses
Website visitor and account intent intelligenceVisitor journey and account analytics
Data & Activation2 workflowsCore in 1Enriched
Hightouch
Composable CDP and data activation platform
Hightouch helps GTM teams activate customer and product data from the warehouse into business tools such as CRMs, marketing automation platforms, ad platforms, and support systems. It is useful for lifecycle, expansion, and audience-sync workflows where product or customer data needs to trigger action in downstream GTM tools.
Common uses
Audience and data activationSync product usage segments to GTM tools
Data & Analytics1 workflowCore in 1Enriched
Hex
Collaborative analytics workspace for data exploration and reports
Hex is used to analyze data, build notebooks, and turn analysis into shareable data apps or reports. In B2B workflows, it supports product usage studies, campaign analysis, customer segmentation, and data-backed content that needs more structure than a spreadsheet.
Common uses
Collaborative data exploration and analysis
Product Marketing1 workflowEnriched
LaunchNotes
Changelog publishing and release communication management
LaunchNotes is used to publish changelogs, product updates, and release communications. In B2B workflows, it helps teams segment release notes, communicate product changes clearly, and turn engineering work into customer-facing updates.
Common uses
Changelog publishing and segmentation
Email Outreach1 workflowEnriched
lemlist
Sales engagement and multichannel outbound sequences
lemlist is a sales engagement platform for running outbound sequences across email, LinkedIn, and other sales channels. It supports personalization, deliverability workflows, lead enrichment, campaign sequencing, and follow-up tracking. In B2B workflows, it is useful for sending targeted outreach, video follow-up, and segment-specific sales sequences.
Common uses
Video email follow-up sequences
Customer Data Platform1 workflowCore in 1Enriched
Segment
Customer data collection and event routing
Segment collects customer event data from websites, apps, and servers, then routes that data to analytics, marketing, and data warehouse tools. GTM teams use it to make product behavior available for lifecycle, personalization, and reporting workflows.
Common uses
Product event collection and routing
LinkedIn Outreach1 workflowCore in 1Enriched
Waalaxy
LinkedIn prospecting and outreach automation
Waalaxy is a LinkedIn and email prospecting tool used to build connection sequences, automate LinkedIn touches, and manage social selling campaigns. It is useful for careful, segment-specific LinkedIn outreach workflows where reps still review targeting and messaging.
Common uses
LinkedIn networking sequence automation
